Two And A Half Men

  Something Good Is Still On The Air

It's hard to believe over a quarter-century has passed since the birth of WLOV.  Our station has already had an exciting lifetime!

WLOV began its life as WVSB, an ABC affiliate.  Owned by Venture Systems, Inc., the station first began broadcasting on Sunday, May 29, 1983.  The station had been scheduled to begin on the first of May, but delays in the delivery of studio equipment pushed the date back.  Wet weather prevented workers from completing work on the studio towers in West Point and Woodland, pushing the date back even further.On that first evening, President/General Manager David Hopper welcomed Northeast Mississippi to the station's viewing audience in a special message aired before the start of primetime programming.  In the welcome, Hopper said the station looked forward to "long and prosperous affiliation with the Northeast Mississippi people," and promised that the station was "here to serve you with something good every day."

As Ultra-High Frequency (UHF) channel 27, viewers were required to use the U channel on their televisions, and use that not-so-familiar second knob to access the UHF channels.  The station ran advertisements in local newspapers instructing viewers how to connect UHF antennas and tune in.  In 1991, Love Communications took an interest in the fledgling station, and purchased it.  As part of the purchase agreement, the station name was changed to WLOV, a play on the Love Communications name.

As the only UHF station in the market, WLOV suffered early financial difficulties.  Most viewers weren't familiar with UHF stations and finding them on their televisions, despite the station's early efforts at educating people.  While the station was steadily gaining viewers, competition from the NBC and CBS affiliates on "regular" channels was fierce.

It was clear that the station needed help.In May of 1992, WLOV entered into a Program Service Agreement with Tupelo's WTVA.  On November 25 of that year, the Federal Communications Commission (FCC) authorized the station to move to Tupelo.  At first, WLOV moved into offices in the Tupelo Community Antenna building (now Comcast Cable), but then moved into the WTVA building.

The move was wise, and reduced costs for rent, utilities, taxes and fees, maintenance of studio equipment, programming, and staffing.  Employees were given the opportunity to move with the station to Tupelo, and many did.  Of those employees, many are still employed by the station.  In February of 1994, new General Manager Jennifer Dennington was brought on board and challenged with reviving the station.  New changes came fast!  Lingard Broadcasting, the station's current owner, bought the station in August of 1994.  Lingard saw the potential for WLOV to become a market leader, and asked Dennington to remain on as General Manager.

Around this time, WLOV also began to include programming from a new network that was making waves in the entertainment industry.  News Corporation's new "mini-network" was still young, but it was picking up viewers at an astonishing rate.  WLOV embraced the new network early on, and for a while operated as a dual-affiliate station.  But the new network was clearly going places, and WLOV decided it wanted to become a part of its success.So in November of 1995, WLOV ceased being an ABC affiliate.  Instead, WLOV now proudly became FOX 27, the area's premiere FOX affiliate.

With the popular FOX network now drawing in record viewers and the station now available on easier-to-find cable channels, WLOV began to grow rapidly.  "West Point of View", the station's community issues program, began airing in January of 1995.  In March of 2000, "WLOV News At Nine" hit the air, and began a streak of Associated Press award wins.

"First Down on FOX" (now titled "Friday Night Fever On FOX"), a locally-produced sports show, was even more successful after its launch, becoming WLOV's first program to earn an Emmy® nomination from the National Academy of Television Arts & Sciences in 2005.  And another first for WLOV was providing digital broadcasting on August 22, 2004.  The new high-definition digital channel, DT16, upgraded to full-power digital in April of 2007, bringing high-definition television to viewers all over North Mississippi.

In 2009, WLOV discontinued its analog service in accordance with FCC regulations, and switched to full digital service.  Viewers who received WLOV by cable, dish, or satellite were still able to enjoy the benefits of HD, with new entertainment features of digital still to come.

WLOV continues to work hard to bring viewers the newest and best in entertainment, and we're very excited about what the future will bring!

One of the benefits of digital service has already reached viewers.  WLOV began airing This West Point on its secondary digital stream on April 1, 2009. This West Point is a twenty-four hour digital network.  At the heart of This West Point's programming are blockbuster and Academy Award® winning movies from the MGM film libraries.

On September 1, 2012, Me-TV West Point was added to a third digital stream.  Me-TV West Point's library includes nearly 100 classic and much-loved television series.

And WLOV News At Nine began airing in high definition on June 22, 2009, bringing better quality to the local newscast.

WLOV was purchased by Tupelo Broadcasting, Inc. in September of 2013.    But our most recent highlight is our acquisition by Coastal Television Broadcasting Company LLC in February of 2015.  We're excited about the possibilities this new ownership creates, and look forward to remaining your favorite television station in northeast Mississippi and northwestern Alabama.

It's been a wild ride, but WLOV is glad to share such a special history with viewers in North Mississippi and elsewhere.  You're a part of our past and our future, and we look forward to making new history and bringing you the best television entertainment there is.

After all these years, there's still something good on the air, and we're glad you're watching!
Original Station ID
WVSB's first station ID
David Hopper Opening Message
David Hopper's opening message
Newspaper Advertisement
An early newspaper advertisement showing viewers how to hook up a UHF antenna and find the channel
WLOV Studios
WLOV's home in Tupelo
General Manager Jennifer Dennington
General Manager Jennifer Dennington hard at work
WLOV 2009 Logo
WLOV continues to lead the way in digital entertainment
FOX Network Logo
From unknown to number one network—we know what's hot!
This Network Logo
Me-TV West Point

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